International Scientific Research Project (September 2015-June 2016)

Participating Institutions:
Constantine the Philosopher University, Nitra, Slovakia
Universidad de Guadalajara, Guadalajara, México  
Central Research Institute Søren Kierkegaard, Ljubljana, Slovenia

Team Leader: PhDr. Tomáš Koprda, PhD.
Assistant Team Leader: doc. PhDr. Marcela Antošová, PhD.

Mgr. Andrea Chlebcová Hečková, PhD.
Mgr. Eva Bútorová, PhD.
PhDr. Jitka Rožňová, PhD.
Mgr. Veronika Veverková, PhD.
doc. ThDr. Roman Králik, ThD.
Mgr. Mária Košková, PhD.
Mgr. Ivana Polakevičová, PhD.
Mgr. Györgyi Janková, PhD.
doc. Mgr. Peter Mikuláš, PhD.
PhDr. Ľuboš Török, PhD.
PhDr. Martina Pavlíková
José Calvo Aguilar
Dr. Primož Repar, PhD.
Prof. Dr. José Antonio Méndez Sanz, PhD
Prof. Dr. Guadalupe Mercado Méndez, PhD.
Prof. Dr. Hugo Medrano Hernández, PhD.
Prof. Dr. Juan Carlos Vargas Maldonado, PhD.
Prof. Dr. Martha Vergara Fregoso, PhD
Prof. Dr. Carlos Antonio Villa Guzmán, PhD
Prof. Dr. Humberto Ortega-Villaseñor PhD.
Doc. Katarína Valčová, PhD.
Doc. Michal Valčo, PhD.
Mgr. Marek Debnár, PhD.

The focus of this international scientific research project is
(1.) to analyze the contemporary socio-cultural situation as regards pressing ethical challenges.
(2.) The symbolism of power in visual communication yesterday, today and tomorrow.
(3.) New trends in increasing the effectiveness of marketing communication in the construct of the theory of transactional analysis.
(4.)  Social responsibility and media education - the relationship of advertising and encourage creativity.
(5.)  Importance of film and other arts in the future of Humanities.
(6.) Connectivity and the accelerating shift from analog to digital formats.
(7.)  Kierkegaard´s (in)direct communication.